According to a joint study conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) and RNCOS, about 60 to 70 percent of health supplements sold in Indian market are fake, unregistered or unapproved. The study noted that the health supplement market in India currently stands at an astounding 2 billion USD and it is projected to reach 4 billion USD by 2020.
It is certain that this high amount money that is being churned every year is luring in hundreds of players in the market who often do not have the requisite authorization to deal in some sensitive products. Consumption of counterfeit health and nutritional supplements can lead to serious side effects. Currently vitamin and mineral supplements make up 40% of the total supplement market. In recent years Ayurvedic supplements have come up leaps and bounds and now make up 30% of the market share.