Blackberry launches its first ever Android smartphone, Blackberry ‘Priv’ in India for an astonishing 62,990 INR. Priced higher than the iPhone 6S which is facing sales challenges itself, there is a muted disbelief amongst the technophiles of India over the potential success of this phone. Joining the Android party much much later, Blackberry says security sets the ‘Priv’ apart from smartphones. But while adding security measures, Blackberry seems to have stripped Android off some of its popular flexibilities, such as the ability to use custom launchers.
The Blackberry Priv rocks a QWERTY keyboard, Snapdragon 808 processor, 5.4″ screen, 3 GB ram and an 18 MegaPixel rear camera. The Android 5.0 Lolipop is kind of outdated. The phone comes with a number of standard Blackberry applications but they seem a bit rushed and does not provide as much bang as expected. Other than the rear camera, hardware is also not cutting edge. Front camera is only 2 MP. The screen is AMOLED with capacitive touch. At 192 grams, it promises to be a heavy piece of equipment.
At this moment it seems that Blackberry is trying to justify the humongous price of Priv via security alone but how appealing it would be to the smartphone users of India is hard to tell as there are many smartphone brands out there offering much more for much less. The higher price segment is mostly dominated by iPhones and Samsungs. Blackberry has tough task ahead to curve a niche for itself.