2010-11 was the last fiscal year that saw a growth in the cigarette sales volume in India. From the 4.3% growth recorded this year, cigarette sales have slid down with each passing fiscal year. 0.7% in 2011-12, 1.2% in 2012-13, 4.9% 2013-14 and finally a sharp fall 8.2% in 2014-15. This might be a product of Indians kicking the habit, increased excise duties, more graphic pack covers or all of them combined.
Government has been steadily increasing the duties on tobacco. The highest increase of 11-72% came in the year 2014 but 2015 also saw a hike of 15-25%. Currently the Indian tobacco industry stands at 66,430 crore INR. In 2014-15 88.1 billion sticks of cigarettes were sold in India, a staggering number some would say but it is still lower than earlier volumes.
Experts say the new graphic pack designs have played a crucial role in cutting down smoking, at least for casual smokers. The data, however, still may not correctly reflect a downturn as the amount of illegal cigarette trade in 2014-15 increased by 4.1% to 21.3%. The trend is definitely silver lining for those who are fighting against smoking.