Google is all set to face a huge 2.7 billion USD (2.4 billion Euro) fine imposed by European Union antitrust regulators. This verdict comes out as a result of a case lodged way back in 2010. The case accused Google of favoring its own search results over competitors’ and redirecting customers to its own shopping platforms. Antitrust official Margrethe Vestager said in a statement, “What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation.”
Google can appeal against the decision which can again take years before the final verdict is reached. Intel was similarly imposed a fine of 1.06 billion Euro in 2009 but they have been fighting the decision ever since. However, the current fine comes with a warning that if Google does not mend its ways within 90 days, additional penalties will be imposed. Google AdSense, a service to place advertisements on websites is also currently being investigated for unfair practices.