Google has decided to add a new feature to their search page, autoplaying relevant YouTube videos as soon as the user searches something. The feature has been recently launched and according to Google, “is still in the testing phase”. Many users, if not most of the users, are skeptical about the feature as it might clutter the otherwise uncluttered and light Google search page. Over the years, Google has come up with an abundance of products while keeping their iconic search page more or less the same.
Users who got to experience the new feature pointed out a number of problems when opening the page from a desktop or laptop computer. For users who have limited data plans, an autoplaying video from YouTube can cause significant damage. Not to mention it might be extremely annoying for people just trying to take a quick look at some relevant facts and figures. The autoplay feature is not available if you use mobile devices. You have to touch on the video to start playing it.
One of the biggest concerns has been the relevance of the autoplaying video. At this point, it appears Google matches the search with similar searches from other countries and displays videos according to its relevance to the whole pool of similar searches. Which means the video that comes up after your search may have no relevance for you at all. A Google spokesperson said, “We are constantly experimenting with ways to improve the Search experience for our users, but have no plans to announce at this time.” Also at this point, this feature is strictly on a trial basis available to a handful of locations. If the feedback is negative, it might be rolled back pretty soon.