US federal Food and Drug Administration recently came into the news after chastising the Nashoba Brook Bakery, based out of West Concord, Massachusetts for putting “Love” as an ingredient for granola. The bakery no doubt tried to be a little cheeky by listing love in its ingredient list and perhaps warm the hearts of customers. But FDA was in no mood for play as they sent a warning saying, “Your Nashoba Granola label lists ingredient ‘Love.’ Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name. ‘Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”
CEO of Nashoba Brook Bakery John Gates called the move silly, “Situations like that where the government is telling you-you can’t list ‘love’ as an ingredient because it might be deceptive, just feels so silly.” But the bakery is apparently being investigated for a number of issue and listing love as an ingredient is just one of the many issues.