The Indian tablet market has shrunk by 5.6% compared to the April-June sales of 2015. The current market stands at 0.98 million units. The windfall was primarily due to shrinking of the individual consumer segment. The commercial user segment however grew 14.4% as compared to the last quarter. Experts say the results are indicative of a shift of focus towards tablets as more and more advanced smartphones hit the stands.
India’s tablet market is divided in the three categories, the low-cost segment, the mid segment and the premium segment. 3/4th of all tablet sales in India come from the low-cost segment. Companies like Datawind, Micromax and iBall rule the roost in this segment while the mid segment is dominated by Samsung. Apple is the king of the premium segment. Consequently Datawind enjoys the highest market share at 27.5% followed by Samsung and iBall.